Style, Substance, Success?

Style, Substance, Success?

I’m a lucky guy. I’ve worked with about sixteen or seventeen technology companies, from startup to Fortune 500. And as I’ve been hired to develop content for dozens of enterprise technologies, I’ve noticed something obvious — companies have content marketing styles...
“Please complicate my marketing!”​

“Please complicate my marketing!”​

Just a couple of days ago, a prospect asked my opinion about a popular marketing automation platform. I didn’t have a strong opinion, but I asked her about her existing platform, which I knew they’d used for years. “You know Brian, it’s really...
Four Proven Steps to Better Technology Marketing

Four Proven Steps to Better Technology Marketing

Really? Just four steps? I don’t blame you if you’re cynical. But this is true — I’m in the middle of the story and am willing to share what I’ve learned. Prop your feet up and I’ll tell you what’s happening. Once upon a time, there...
The World Turned Upside Down

The World Turned Upside Down

Did the world turn upside down? After all, this morning, we’ve been shocked, elated, terrorized, and thrilled – depending on our political persuasions. The world woke up and heard that a former reality TV show host and mediocre real estate developer, Donald Trump, is,...