What Really Happens When We Engage

What Really Happens When We Engage

Once in a while, prospects wonder what skills I bring to their requirements. That’s natural. They don’t know me, and though my clients, testimonials, and projects speak for themselves, it’s normal to wonder about a new vendor. Recently I was reviewing some emails and...
10 Ideas for Successful Sales Training

10 Ideas for Successful Sales Training

What is successful sales training? What are the criteria you should use to determine success? If you’re new to sales training, these are ideas, taken from dozens of technology organizations, to make sure that your sales training delivers the benefits you need. Build a...
10 Hallmarks of A Successful Product Launch

10 Hallmarks of A Successful Product Launch

Launching a new product is never easy. Marketers are faced with hundreds of considerations, limited time, limited money, and limited reach. But there are some fundamentals which, if followed, will help establish a firm foundation for a successful launch. Build a...
Truth from the Trenches

Truth from the Trenches

For ten weeks, I’ve been running a program for a managed cloud company. What am I doing? I’m turning hands-on OpenStack techies into prolific, successful bloggers. We’re on track to deliver three unique posts – every single week. And I’m so proud of the program —...
Style, Substance, Success?

Style, Substance, Success?

I’m a lucky guy. I’ve worked with about sixteen or seventeen technology companies, from startup to Fortune 500. And as I’ve been hired to develop content for dozens of enterprise technologies, I’ve noticed something obvious — companies have content marketing styles...