by Brian Whitaker | 03.01.19 | Uncategorized
What is successful sales training? What are the criteria you should use to determine success? If you’re new to sales training, these are ideas, taken from dozens of technology organizations, to make sure that your sales training delivers the benefits you need. Build a...
by Brian Whitaker | 02.03.19 | Uncategorized
Launching a new product is never easy. Marketers are faced with hundreds of considerations, limited time, limited money, and limited reach. But there are some fundamentals which, if followed, will help establish a firm foundation for a successful launch. Build a...
by Brian Whitaker | 08.01.17 | Uncategorized
For ten weeks, I’ve been running a program for a managed cloud company. What am I doing? I’m turning hands-on OpenStack techies into prolific, successful bloggers. We’re on track to deliver three unique posts – every single week. And I’m so proud of the program —...
by Brian Whitaker | 07.25.17 | Uncategorized
In late 2004, I started a personal blog. Why? I had just married, just moved to another country, just started a new job, and loved ones back in the States were obsessed with a new life in a place they might never see. And I mean obsessed. If I didn’t write a post...
by Brian Whitaker | 03.23.17 | Uncategorized
I’m a lucky guy. I’ve worked with about sixteen or seventeen technology companies, from startup to Fortune 500. And as I’ve been hired to develop content for dozens of enterprise technologies, I’ve noticed something obvious — companies have content marketing styles...
