“Please complicate my marketing!”​

“Please complicate my marketing!”​

Just a couple of days ago, a prospect asked my opinion about a popular marketing automation platform. I didn’t have a strong opinion, but I asked her about her existing platform, which I knew they’d used for years. “You know Brian, it’s really...
Four Proven Steps to Better Technology Marketing

Four Proven Steps to Better Technology Marketing

Really? Just four steps? I don’t blame you if you’re cynical. But this is true — I’m in the middle of the story and am willing to share what I’ve learned. Prop your feet up and I’ll tell you what’s happening. Once upon a time, there...
The World Turned Upside Down

The World Turned Upside Down

Did the world turn upside down? After all, this morning, we’ve been shocked, elated, terrorized, and thrilled – depending on our political persuasions. The world woke up and heard that a former reality TV show host and mediocre real estate developer, Donald Trump, is,...
How Your Culture Can Mess Up Your Marketing

How Your Culture Can Mess Up Your Marketing

I’m feeling chatty today. Grab a beverage and we’ll get started. I have a few strengths, and one of them is having a knack of noticing patterns. I’m attuned to serendipity. Coincidences. Trends. Whatever you call them. And for the past couple of weeks, I’ve been...
Three Quick Tradeshow Fixes

Three Quick Tradeshow Fixes

I’ve attended a few dozen tradeshows in my time, and they’re typically great experiences, full of learning and fun. But having attended three in a row recently, I’m had my nose rubbed in some…inconveniences. As an optimist, I’m always on the lookout for opportunity....