by Brian Whitaker | 06.30.16 | Uncategorized
I’ve attended a few dozen tradeshows in my time, and they’re typically great experiences, full of learning and fun. But having attended three in a row recently, I’m had my nose rubbed in some…inconveniences. As an optimist, I’m always on the lookout for opportunity....
by Brian Whitaker | 06.17.16 | Uncategorized
Co-written with my friend, Kim McMahon. It’s that time of the year again, when those of us in HPC sit back and take stock of our industry. After the rush to release something meaningful at ISC each summer, it’s time to take a breath and measure the progress everyone...
by Brian Whitaker | 05.24.16 | advice, benefit, content, LinkedIn, market testing, marketing, product marketing, sales, trends
“The best check of someone’s intelligence is to see whether he generalizes from a single data point.” As the AMA recently pointed out, marketing is fraught with challenges, from uncovering growth to dealing with digital transformation. But reading the article,...
by Brian Whitaker | 04.24.16 | advice, apps, benefit, content, tradeshow
I’ve attended a few tradeshows in my time, but having attended three in a row recently, I’m had my nose rubbed in some of the inconveniences that attendees face. To be direct, none of my recent experiences have been ideal — and I wasn’t the...
by Brian Whitaker | 01.05.16 | advice, audit, benefit, content, Uncategorized
It’s January 4, and some people are glum and grim. It’s supposed to be cold and bleak. It’s supposed to be sad and depressing after the wonders of the holiday season. And it’s supposed to be a miserable time at work. But for me, it’s none of these things. Outside my...
