by brianw | 05.22.15 | advice, content, freelancer, solopreneur, Uncategorized
Back when I was a corporate marketing manager, I dealt with a new copywriter, who we’ll call Jim. Jim sent me a bill for eleven hours of work on a white paper. I called him, and with some gentleness, I said, “Please don’t charge by the hour. It...
by brianw | 06.20.14 | benefit, content, market testing, marketing, product marketing, sales, Uncategorized
My oldest daughter is a born product manager. This morning, she took scrap bamboo, a saw, a hand drill, and safety glasses, and went to work at my workbench, making bamboo flutes to sell, door to door. Seems like an eccentric activity, right? I think it’s...
by brianw | 06.07.14 | Uncategorized
On Friday, I had to chew out my client. Don’t misunderstand me; this chew-out was an exercise in tough love. I felt a little like a stern parent. As I watched my friends, the marketing managers, hang their heads, I knew my message was sinking in. What I told...
by brianw | 06.14.13 | data center, Dell, hybrid cloud, public cloud, Uncategorized, virtualization
Yesterday I talked about PowerEdge VRTX, Dell’s new foray into converged infrastructure, and complained that the marketing is treating VRTX as a product – not a solution. Since I wrote Part 1, I won a project to do a competitive analysis of VRTX, and as I’ve gone...
by brianw | 02.14.13 | data protection, redundancy, solopreneur, Uncategorized
This is Part 2 of a series about making sure IT catastrophe doesn’t ruin your small business. ——————————– Working on a project last week, I was struck by the use of the word...
by brianw | 02.13.13 | Uncategorized
Talking to solopreneurs and small businesses lately, IT catastrophes seem to fall into this category: out of mind, out of sight. They pay lip service to avoiding IT catastrophes, but often don’t take the time and effort to build in redundancy and reliability....
