by Brian Whitaker | 05.24.16 | advice, benefit, content, LinkedIn, market testing, marketing, product marketing, sales, trends
“The best check of someone’s intelligence is to see whether he generalizes from a single data point.” As the AMA recently pointed out, marketing is fraught with challenges, from uncovering growth to dealing with digital transformation. But reading the article,...
by brianw | 06.24.14 | content, market testing, marketing, sales
Years ago, a grumpy old professor of mine provocatively said, “The best check of a man’s intelligence is to see whether he generalizes from a single data point.” What am I talking about? I’m talking about making a decision based on one...
by brianw | 06.20.14 | benefit, content, market testing, marketing, product marketing, sales, Uncategorized
My oldest daughter is a born product manager. This morning, she took scrap bamboo, a saw, a hand drill, and safety glasses, and went to work at my workbench, making bamboo flutes to sell, door to door. Seems like an eccentric activity, right? I think it’s...
