by brianw | 05.22.15 | advice, content, freelancer, solopreneur, Uncategorized
Back when I was a corporate marketing manager, I dealt with a new copywriter, who we’ll call Jim. Jim sent me a bill for eleven hours of work on a white paper. I called him, and with some gentleness, I said, “Please don’t charge by the hour. It...
by brianw | 07.09.14 | advice, benefit, freelancer, marketing, sales, solopreneur
I have a long-standing client. We get along well, I provide value, they’re typically happy with my work, and I’m glad for the relationship. But, for the past six months or so, something’s changed. Their marketing organization is trapped in the...