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The Best Niche Data Protection Vendor Is… ?

by brianw | 10.11.13 | data center, data protection, Vendor

Recently, I’ve been writing about a comparison of seven data protection companies I did for a client. I uncovered a ton of insight and am still working on the full report. I spent between eight and ten hours reviewing each company, scouring the Web —...

Eleven Clues to Bad Products

by brianw | 10.03.13 | data center, data protection, Vendor

  When I started in technology marketing, ten years ago, my mentor, Hugh, taught me something useful. He said, “Brian, if your customer thinks you’re broken, then you’re broken.”     At the time, it didn’t make any sense....

Part 2: VRTX, Cloud Infrastructure at its best?

by brianw | 06.14.13 | data center, Dell, hybrid cloud, public cloud, Uncategorized, virtualization

Yesterday I talked about PowerEdge VRTX, Dell’s new foray into converged infrastructure, and complained that the marketing is treating VRTX as a product – not a solution. Since I wrote Part 1, I won a project to do a competitive analysis of VRTX, and as I’ve gone...

Part 1: VRTX: Mid-market emphasis at its best

by brianw | 06.11.13 | data center, Dell, hybrid cloud, marketplace, public cloud, virtualization

  In case everyone isn’t already clear, I spent ten years at Dell in various enterprise sales and marketing roles. And in my time paying attention to Dell, I must say, I’ve never been so excited… and frustrated… as I was with the Dell PowerEdge VRTX product...

Tier 1 vendors, better sell hyperscale — or else!

by brianw | 05.28.13 | data center, Dell, public cloud, virtualization

Well, it’s that time of the year again. Gartner has published server vendor revenue estimates for 1Q13. And for five out of six vendors, something’s not right. Let’s take a look at revenue.                ...

Agnostic certification and the data center

by brianw | 05.24.13 | data center, education, marketplace, trends

I’ve been thinking about education lately. Perhaps I’m being influenced by the commencement (and pseudo-commencement) speeches uploaded to LinkedIn recently. Perhaps it’s because I turn 40 in a week and I’ve been reflecting on my time at...

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