by Brian Whitaker | 05.24.16 | advice, benefit, content, LinkedIn, market testing, marketing, product marketing, sales, trends
“The best check of someone’s intelligence is to see whether he generalizes from a single data point.” As the AMA recently pointed out, marketing is fraught with challenges, from uncovering growth to dealing with digital transformation. But reading the article,...
by Brian Whitaker | 04.24.16 | advice, apps, benefit, content, tradeshow
I’ve attended a few tradeshows in my time, but having attended three in a row recently, I’m had my nose rubbed in some of the inconveniences that attendees face. To be direct, none of my recent experiences have been ideal — and I wasn’t the...
by Brian Whitaker | 01.05.16 | advice, audit, benefit, content, Uncategorized
It’s January 4, and some people are glum and grim. It’s supposed to be cold and bleak. It’s supposed to be sad and depressing after the wonders of the holiday season. And it’s supposed to be a miserable time at work. But for me, it’s none of these things. Outside my...
by brianw | 05.22.15 | advice, content, freelancer, solopreneur, Uncategorized
Back when I was a corporate marketing manager, I dealt with a new copywriter, who we’ll call Jim. Jim sent me a bill for eleven hours of work on a white paper. I called him, and with some gentleness, I said, “Please don’t charge by the hour. It...
by brianw | 06.24.14 | content, market testing, marketing, sales
Years ago, a grumpy old professor of mine provocatively said, “The best check of a man’s intelligence is to see whether he generalizes from a single data point.” What am I talking about? I’m talking about making a decision based on one...
by brianw | 06.20.14 | benefit, content, market testing, marketing, product marketing, sales, Uncategorized
My oldest daughter is a born product manager. This morning, she took scrap bamboo, a saw, a hand drill, and safety glasses, and went to work at my workbench, making bamboo flutes to sell, door to door. Seems like an eccentric activity, right? I think it’s...
