by Brian Whitaker | 05.24.16 | advice, benefit, content, LinkedIn, market testing, marketing, product marketing, sales, trends
“The best check of someone’s intelligence is to see whether he generalizes from a single data point.” As the AMA recently pointed out, marketing is fraught with challenges, from uncovering growth to dealing with digital transformation. But reading the article,...
by Brian Whitaker | 04.24.16 | advice, apps, benefit, content, tradeshow
I’ve attended a few tradeshows in my time, but having attended three in a row recently, I’m had my nose rubbed in some of the inconveniences that attendees face. To be direct, none of my recent experiences have been ideal — and I wasn’t the...
by Brian Whitaker | 01.05.16 | advice, audit, benefit, content, Uncategorized
It’s January 4, and some people are glum and grim. It’s supposed to be cold and bleak. It’s supposed to be sad and depressing after the wonders of the holiday season. And it’s supposed to be a miserable time at work. But for me, it’s none of these things. Outside my...
by brianw | 05.22.15 | advice, content, freelancer, solopreneur, Uncategorized
Back when I was a corporate marketing manager, I dealt with a new copywriter, who we’ll call Jim. Jim sent me a bill for eleven hours of work on a white paper. I called him, and with some gentleness, I said, “Please don’t charge by the hour. It...
by brianw | 07.09.14 | advice, benefit, freelancer, marketing, sales, solopreneur
I have a long-standing client. We get along well, I provide value, they’re typically happy with my work, and I’m glad for the relationship. But, for the past six months or so, something’s changed. Their marketing organization is trapped in the...
