by brianw | 06.21.12 | Uncategorized
I’m a coffee aficionado. Grinder, fresh refrigerated beans, two coffee presses, one drip coffeemaker, one espresso machine, and an entire countertop comprise my coffee station at home. But I’ve rarely been one to work in coffeeshops. I do it now and again,...
by brianw | 06.18.12 | Uncategorized
In my last post, I asked a basic question about whether we should market the product…or market the experience. There are advocates for both positions. This is one of the most concise and interesting ways of making that point. The video of course makes many other...
by brianw | 06.11.12 | Uncategorized
I’ve been looking at a lot of storage marketing lately, and I’m identified two poles of marketing that are widespread across the industry. You might call the poles technical marketing and consumer marketing. In general, you can clearly identify these poles...
by brianw | 06.04.12 | Uncategorized
Folks, Looks like our press release has been picked up. Take a look at http://bit.ly/L7g09L Best, BW
by brianw | 05.29.12 | Uncategorized
Over the weekend, at a party, I had a chat with a guy who proclaimed “the death of SAN”. His hypothesis was that Amazon S3 could outSAN SAN any day of the week. My natural politeness led me to walk away instead of getting into a deep dive over beers, but...
