So we have some big life changing news over here... I’m happy to share that I’ve hired Leah Neal, my wife, to start a new position as #Content Advisor at Zettabyte Content, specializing in public sector technologies. Why? She’s certainly not the only one...but this...

Watching a tech startup come out of stealth is often interesting, from a marketing perspective. Some come out with a brand presence that looks bootstrapped, rough and ready, maybe not entirely thought out. Some of them toe the line of corporate look and feel — with...

This morning, I woke up with a plan. Like everyone, I’ve been watching the coronavirus with concern, wondering how it would affect my life, the lives of my loved ones, and the life of my business. Just over eight years ago, I founded Zettabyte Content because I wanted...

For the past few weeks, I’ve watched a stream of worried comments in Slack channels, LinkedIn posts, and Tweets. “Is anyone signing up for our webinar?” “Should we shut down lead generation?” “Is marketing even effective now?” And at the root of all the worries is a...

Once in a while, prospects wonder what skills I bring to their requirements. That’s natural. They don’t know me, and though my clients, testimonials, and projects speak for themselves, it’s normal to wonder about a new vendor. Recently I was reviewing some emails and...

What is successful sales training? What are the criteria you should use to determine success? If you’re new to sales training, these are ideas, taken from dozens of technology organizations, to make sure that your sales training delivers the benefits you need. Build a...