by brianw | 04.02.14 | content, data protection, education, Vendor
This morning, as I recover from the excesses of April Fool’s Day with a cup of strong coffee, I’ve been reviewing storage companies’ web presence, checking out their content marketing, and looking for ideas to bring to my clients. It was a nice...
by brianw | 10.11.13 | data center, data protection, Vendor
Recently, I’ve been writing about a comparison of seven data protection companies I did for a client. I uncovered a ton of insight and am still working on the full report. I spent between eight and ten hours reviewing each company, scouring the Web —...
by brianw | 10.04.13 | data protection, Vendor
My daughter is in one of those small kid phases where she’s wearing out a word. The word is “Ever.” “Is this cheese the best cheese…ever?” “Is this the prettiest shirt…ever?” “Is...
by brianw | 10.03.13 | data center, data protection, Vendor
When I started in technology marketing, ten years ago, my mentor, Hugh, taught me something useful. He said, “Brian, if your customer thinks you’re broken, then you’re broken.” At the time, it didn’t make any sense....
by brianw | 05.23.13 | marketplace, trends, Vendor
I work hard to be a positive person, but lately the headlines are blocking my optimism. Here’s a sampling of the past three months. “NetApp Unleashes Dividend as Profit Falls 4%” “NetApp to Lay off 900” “IBM Gets Ready to Push more...
by brianw | 05.22.13 | Dell, IaaS, public cloud, Vendor
Everyone knows that public cloud is a disruptive force in the world of enterprise IT. Amazon showed us (and Google, and Microsoft, and others) that it’s possible, desirable, and cost-effective. Moving basic services, processes, and workloads to a public cloud...
