Resources
Zettabyte Content helps you tell your stories in a world that’s obsessed with data, consumed by noise, and plagued with mediocrity. Here’s what we’ve learned.
Content Marketing Style…and Success
I’m a lucky guy. I've worked with about sixteen or seventeen technology companies, from startup to Fortune 500. And as I've been hired to copywrite content, I've noticed something pretty obvious. Companies have content marketing styles and they like being consistent....
Disqualify, not qualify: Finding enthusiasts
Lately, I’ve been thinking about how product limitations influence the sales process. When I was taught storage sales, years ago, I had a “qualification process”, based on IBM's BANT, drummed into my head. Is the prospect a decision-maker? Does the prospect have...
Content Revamp 101: Why Old Content Hurts your Business
On Friday, I had to chew out my client. Don't misunderstand me; this chew-out was an exercise in tough love. I felt a little like a stern parent. As I watched my friends, the marketing managers, hang their heads, I knew my message was sinking in. What I told them...
Major Mistakes for Marketing Madness
This morning, as I recover from the excesses of April Fool's Day with a cup of strong coffee, I've been reviewing storage companies' web presence, checking out their content marketing, and looking for ideas to bring to my clients. It was a nice morning. I was feeling...
The Best Niche Data Protection Vendor Is… ?
Recently, I've been writing about a comparison of seven data protection companies I did for a client. I uncovered a ton of insight and am still working on the full report. I spent between eight and ten hours reviewing each company, scouring the Web -- social media,...
Ten Clues to the Best Data Protection Company…Ever?
My daughter is in one of those small kid phases where she's wearing out a word. The word is "Ever." "Is this cheese the best cheese...ever?" "Is this the prettiest shirt...ever?" "Is Disneyland the best place...ever?" What...