Resources
Zettabyte Content helps you tell your stories in a world that’s obsessed with data, consumed by noise, and plagued with mediocrity. Here’s what we’ve learned.
Eleven Clues to Bad Products
When I started in technology marketing, ten years ago, my mentor, Hugh, taught me something useful. He said, "Brian, if your customer thinks you're broken, then you're broken." At the time, it didn't make any sense. But after wrapping up a...
Part 2: VRTX, Cloud Infrastructure at its best?
Yesterday I talked about PowerEdge VRTX, Dell’s new foray into converged infrastructure, and complained that the marketing is treating VRTX as a product – not a solution. Since I wrote Part 1, I won a project to do a competitive analysis of VRTX, and as I’ve gone...
Part 1: VRTX: Mid-market emphasis at its best
In case everyone isn’t already clear, I spent ten years at Dell in various enterprise sales and marketing roles. And in my time paying attention to Dell, I must say, I’ve never been so excited… and frustrated… as I was with the Dell PowerEdge VRTX product...
Tier 1 vendors, better sell hyperscale — or else!
Well, it's that time of the year again. Gartner has published server vendor revenue estimates for 1Q13. And for five out of six vendors, something's not right. Let's take a look at revenue. ...
Agnostic certification and the data center
I've been thinking about education lately. Perhaps I'm being influenced by the commencement (and pseudo-commencement) speeches uploaded to LinkedIn recently. Perhaps it's because I turn 40 in a week and I've been reflecting on my time at college. Or perhaps it's...
What the heck is going on with the incumbents?
I work hard to be a positive person, but lately the headlines are blocking my optimism. Here's a sampling of the past three months. "NetApp Unleashes Dividend as Profit Falls 4%" "NetApp to Lay off 900" "IBM Gets Ready to Push more UK and Irish Bods Overboard" "IBM 1Q...