Resources
Zettabyte Content helps you tell your stories in a world that’s obsessed with data, consumed by noise, and plagued with mediocrity. Here’s what we’ve learned.
Tradeshows: Three Modest Proposals
I've attended a few tradeshows in my time, but having attended three in a row recently, I'm had my nose rubbed in some of the inconveniences that attendees face. To be direct, none of my recent experiences have been ideal -- and I wasn't the only person griping....
New Year, New Opportunities, New Potential
It’s January 4, and some people are glum and grim. It’s supposed to be cold and bleak. It’s supposed to be sad and depressing after the wonders of the holiday season. And it’s supposed to be a miserable time at work. But for me, it’s none of these things. Outside my...
Never Bill By the Hour — Part 1
Back when I was a corporate marketing manager, I dealt with a new copywriter, who we'll call Jim. Jim sent me a bill for eleven hours of work on a white paper. I called him, and with some gentleness, I said, "Please don't charge by the hour. It creates extra work for...
Who’s trapped in the clutches of the marketing prevention team?
I have a long-standing client. We get along well, I provide value, they're typically happy with my work, and I'm glad for the relationship. But, for the past six months or so, something's changed. Their marketing organization is trapped in the clutches of the...
Good Marketing and the Single Data Point
Years ago, a grumpy old professor of mine provocatively said, "The best check of a man's intelligence is to see whether he generalizes from a single data point." What am I talking about? I'm talking about making a decision based on one experience, or statement, or...
The Bamboo Flute: 5 Steps to Better Product Marketing
My oldest daughter is a born product manager. This morning, she took scrap bamboo, a saw, a hand drill, and safety glasses, and went to work at my workbench, making bamboo flutes to sell, door to door. Seems like an eccentric activity, right? I think it's...