Resources

Zettabyte Content helps you tell your stories in a world that’s obsessed with data, consumed by noise, and plagued with mediocrity. Here’s what we’ve learned.

10 Hallmarks of A Successful Product Launch

10 Hallmarks of A Successful Product Launch

Launching a new product is never easy. Marketers are faced with hundreds of considerations, limited time, limited money, and limited reach. But there are some fundamentals which, if followed, will help establish a firm foundation for a successful launch. Build a...

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Truth from the Trenches

Truth from the Trenches

For ten weeks, I’ve been running a program for a managed cloud company. What am I doing? I’m turning hands-on OpenStack techies into prolific, successful bloggers. We’re on track to deliver three unique posts – every single week. And I’m so proud of the program —...

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Style, Substance, Success?

Style, Substance, Success?

I’m a lucky guy. I’ve worked with about sixteen or seventeen technology companies, from startup to Fortune 500. And as I’ve been hired to develop content for dozens of enterprise technologies, I’ve noticed something obvious — companies have content marketing styles...

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“Please complicate my marketing!”​

“Please complicate my marketing!”​

Just a couple of days ago, a prospect asked my opinion about a popular marketing automation platform. I didn't have a strong opinion, but I asked her about her existing platform, which I knew they'd used for years. "You know Brian, it's really just too feature-rich...

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