Launching a new product is never easy. Marketers are faced with hundreds of considerations, limited time, limited money, and limited reach. But there are some fundamentals which, if followed, will help establish a firm foundation for a successful launch. Build a...

For ten weeks, I’ve been running a program for a managed cloud company. What am I doing? I’m turning hands-on OpenStack techies into prolific, successful bloggers. We’re on track to deliver three unique posts – every single week. And I’m so proud of the program —...

In late 2004, I started a personal blog. Why? I had just married, just moved to another country, just started a new job, and loved ones back in the States were obsessed with a new life in a place they might never see. And I mean obsessed. If I didn’t write a post...

I’m a lucky guy. I’ve worked with about sixteen or seventeen technology companies, from startup to Fortune 500. And as I’ve been hired to develop content for dozens of enterprise technologies, I’ve noticed something obvious — companies have content marketing styles...

Just a couple of days ago, a prospect asked my opinion about a popular marketing automation platform. I didn't have a strong opinion, but I asked her about her existing platform, which I knew they'd used for years. "You know Brian, it's really just too feature-rich...

Hi everyone! First, Happy 2017 -- I hope it's a brilliant year, full of all good things. It's time for my first story of the year. Pull up a chair and let's get started. Nearly fifteen years ago, when I was just beginning in Sales, a sales manager gave me a...