This morning, I woke up with a plan.
Like everyone, I’ve been watching the coronavirus with concern, wondering how it would affect my life, the lives of my loved ones, and the life of my business.
Just over eight years ago, I founded Zettabyte Content because I wanted to help companies that matter. And all my customers matter. They make a big difference in the world of IT. They bring compelling innovations to market, drive changes in the marketplace, let their customers create new services that change the world.
I’ve been immensely lucky to work with them on their innovations.
And I want to help those innovations succeed.
But now, thanks to coronavirus and the subsequent economic downturn, it’s much harder for an innovative technology to find a place — even though something new might help an organization through this emergency we’re all facing.
So many companies are contracting their efforts.
Concentrating on essentials.
Freezing activities and cutting staff.
Not taking a step toward anything new.
That’s an understandable response.
But in the long run, it’s counterproductive.
Staying still in a rapidly changing situation isn’t going to make a business better. Not continuing to relate to customer needs, improve services, or try to help, isn’t going to help.
Trying to help. That’s the essential point, nowadays. That’s what every organization should be doing.
After all, we’re all in this together. We’re all trying to stay afloat in quickly changing seas. We’re all struggling with radically changed pressures, demands, and priorities.
And I’ve been very troubled because I’ve been trying to help others who are having a tough time and I didn’t have new ways to help — especially in a world where many organizations are cutting back on marketing, firing marketing teams, and contracting all their efforts.
But now I’ve come up with a few new ways to help our customers through a trying time. They’re quick, inexpensive, and all of them offer strong value when we’re all trying to do more with less.
1. Content audit/repurpose. We review all the content you have and come up with a quick plan to turn existing assets into top of funnel assets. We can use a section of white paper to create an infographic, take two case studies and create a solution brief, etc.
2. Blogging as a service. We review your existing content and look for gaps, brainstorm ideas, create an editorial calendar, write content, and work with your team to look at analytics.
3. Sponsored content. We’ve come up with a Zettabyte Content template for sponsored content. We’re not 451 or Gartner but having your stance and technology facts in a different voice, from a different source, could help you connect with prospects in a different way.
I came up with these ideas because they’re all low cost, low commitment ways to try to connect with customers in a rapidly shifting situation that’s hard on all of us. For a few thousand dollars, you have new tools to move forward.
And that’s what we need to do. Sitting still isn’t going to keep us safe. What will is picking a goal and starting to move toward it.
I won’t lie, we’re adding these capabilities because we want to succeed alongside our customers. We’re all in this together, and by pulling together, we might find a way out of this mess.
Oh, and of course we’re not stopping all the good work we’re already doing. We’re continuing to help customers turn out solution briefs and white papers, run lead nurturing campaigns, polish messaging and positioning. We’re just thinking our way through this emergency with positivity, enthusiasm, and a commitment to helping our customers—and we hope we can help you make your way through this trying time.
Thanks for reading. If you’re interested in what we do, send an email to brianw@zbcontent.com.
We’re here to help.