Zettabyte Content helps you tell your stories in a world that’s obsessed with data, consumed by noise, and plagued with mediocrity. Here’s what we’ve learned.
Co-written with my friend, Kim McMahon. It’s that time of the year again, when those of us in HPC sit back and take stock of our industry. After the rush to release something meaningful at ISC each summer, it’s time to take a breath and measure the progress everyone...read more
“The best check of someone’s intelligence is to see whether he generalizes from a single data point.” As the AMA recently pointed out, marketing is fraught with challenges, from uncovering growth to dealing with digital transformation. But reading the article,...read more
I've attended a few tradeshows in my time, but having attended three in a row recently, I'm had my nose rubbed in some of the inconveniences that attendees face. To be direct, none of my recent experiences have been ideal -- and I wasn't the only person griping....read more
It’s January 4, and some people are glum and grim. It’s supposed to be cold and bleak. It’s supposed to be sad and depressing after the wonders of the holiday season. And it’s supposed to be a miserable time at work. But for me, it’s none of these things. Outside my...read more
Back when I was a corporate marketing manager, I dealt with a new copywriter, who we'll call Jim. Jim sent me a bill for eleven hours of work on a white paper. I called him, and with some gentleness, I said, "Please don't charge by the hour. It creates extra work for...read more
I have a long-standing client. We get along well, I provide value, they're typically happy with my work, and I'm glad for the relationship. But, for the past six months or so, something's changed. Their marketing organization is trapped in the clutches of the...read more