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Good Marketing and the Single Data Point

by brianw | 06.24.14 | content, market testing, marketing, sales

Years ago, a grumpy old professor of mine provocatively said, “The best check of a man’s intelligence is to see whether he generalizes from a single data point.” What am I talking about? I’m talking about making a decision based on one...

Content Marketing Style…and Success

by brianw | 06.19.14 | content, education, marketing, prospects, sales

I’m a lucky guy. I’ve worked with about sixteen or seventeen technology companies, from startup to Fortune 500. And as I’ve been hired to copywrite content, I’ve noticed something pretty obvious. Companies have content marketing styles and they like...

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