by brianw | 06.24.14 | content, market testing, marketing, sales
Years ago, a grumpy old professor of mine provocatively said, “The best check of a man’s intelligence is to see whether he generalizes from a single data point.” What am I talking about? I’m talking about making a decision based on one...
by brianw | 06.19.14 | content, education, marketing, prospects, sales
I’m a lucky guy. I’ve worked with about sixteen or seventeen technology companies, from startup to Fortune 500. And as I’ve been hired to copywrite content, I’ve noticed something pretty obvious. Companies have content marketing styles and they like...
