Visible Impact
and Zettabyte Content

A Partnership for Better Results

A Partnership for Better Results

Visible Impact is an Austin-based agency that helps organizations to not just find and tell their story, but to make it matter – to everyone. Specializing in Insight Selling – a strategy that revolves around challenging the current thinking of prospects, providing new insights, and illuminating problems they’ve overlooked – Visible Impact helps clarify positioning, develops new actionable assets, and arms and enables sales teams through activation and empowerment.

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“Visible Impact’s clients have high standards and tend to market complex, often highly technical solutions. Brian does an exceptional job of understanding their technologies, absorbing their requirements, and delivering compelling content and messaging. His insights and execution make our jobs easier and keep our customers happy.”

M. Lee Sellars

Co-Founder and COO, Visible Impact

Challenges & Opportunities

Supporting new customers efficiently
Finding content creators who could understand new technologies quickly
Creating marketing and sales enablement simultaneously
Needing added versatility and speed to meet customer deadlines
Ensuring high levels of customer satisfaction.

Client Types

One of the largest global public cloud providers
Multiple Fortune 500 technology companies
A specialist in IT consulting for large organizations
The leading provider of disaster recovery and business continuity.

Projects Included

Developing messaging for new product launches
Long form content: white papers, solution briefs, case studies
Ghostwritten blog posts for executives
Tradeshow kiosk presentations
Sales enablement content – slides, webcast content, battlecards

Proven Results

With our support, Visible Impact is able to serve a broader customer base, deliver highly technical content with a strong marketing emphasis, and boost customer satisfaction. Zettabyte Content continues to help Visible Impact, recently delivering a comprehensive promotion package and white paper for a leading IT services company.