Visible Impact
and Zettabyte Content

A Partnership for Better Results

A Partnership for Better Results

Visible Impact is an Austin-based agency that helps organizations to not just find and tell their story, but to make it matter – to everyone. Specializing in Insight Selling – a strategy that revolves around challenging the current thinking of prospects, providing new insights, and illuminating problems they’ve overlooked – Visible Impact helps clarify positioning, develops new actionable assets, and arms and enables sales teams through activation and empowerment.


“Visible Impact’s clients have high standards and tend to market complex, often highly technical solutions. Brian does an exceptional job of understanding their technologies, absorbing their requirements, and delivering compelling content and messaging. His insights and execution make our jobs easier and keep our customers happy.”

M. Lee Sellars

Co-Founder and COO, Visible Impact

Challenges & Opportunities

  • Supporting new customers efficiently
  • Finding content creators who could understand new technologies quickly
  • Creating marketing and sales enablement simultaneously
  • Needing added versatility and speed to meet customer deadlines
  • Ensuring high levels of customer satisfaction.

Client Types

  • One of the largest global public cloud providers
  • Multiple Fortune 500 technology companies
  • A specialist in IT consulting for large organizations
  • The leading provider of disaster recovery and business continuity.

Projects Included

  • Developing messaging for new product launches
  • Long form content: white papers, solution briefs, case studies
  • Ghostwritten blog posts for executives
  • Tradeshow kiosk presentations
  • Sales enablement content – slides, webcast content, battlecards

Proven Results

With our support, Visible Impact is able to serve a broader customer base, deliver highly technical content with a strong marketing emphasis, and boost customer satisfaction. Zettabyte Content continues to help Visible Impact, recently delivering a comprehensive promotion package and white paper for a leading IT services company.

More Case Studies


Marketing the Complete Kubernetes Platform


Promoting the World’s First Premium Private Cloud

Visible Impact

A Partnership for Better Results

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