Diamanti
and Zettabyte Content

Marketing the Complete Kubernetes Platform

Marketing the Complete Kubernetes Platform

Diamanti delivers the world’s first platform-as-a-service storage and data management solution for Kubernetes initiatives, regardless of location and scale. With game-changing agility, simplicity, performance and cost advantages, Diamanti makes Kubernetes applications better than ever before with advantages other platforms, including leading public cloud providers, simply can’t match.

Challenges & Opportunities

Building consideration and conversion resources for campaigns
Finding content creators who could understand new technologies quickly
Creating solution content: Diamanti + other technologies
Demands for added versatility and speed, making marketing faster
Continuing to execute through an internal transition that disrupted marketing productivity

Projects Included

Providing guidance on messaging
Product marketing deliverables, including product web copy and data sheets
Ebooks on analytics and operating systems
Video scripts for a series of solution campaigns
Solution briefs: Diamanti and OpenShift, Diamanti and Splunk

Proven Results

With our support, Diamanti was able to launch multiple campaigns simultaneously, pursue new prospects, and manage their marketing resource constraints without losing speed and efficiency. The fourteen deliverables we created are still being used to sustain their efforts to attract attention and build credibility with organizations seeking containerized infrastructure.