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Marketing the Complete Kubernetes Platform

Marketing the Complete Kubernetes Platform

Diamanti delivers the world’s first platform-as-a-service storage and data management solution for Kubernetes initiatives, regardless of location and scale. With game-changing agility, simplicity, performance and cost advantages, Diamanti makes Kubernetes applications better than ever before with advantages other platforms, including leading public cloud providers, simply can’t match.

Challenges & Opportunities

  • Building consideration and conversion resources for campaigns
  • Finding content creators who could understand new technologies quickly
  • Creating solution content: Diamanti + other technologies
  • Demands for added versatility and speed, making marketing faster
  • Continuing to execute through an internal transition that disrupted marketing productivity

Projects Included

  • Providing guidance on messaging
  • Product marketing deliverables, including product web copy and data sheets
  • Ebooks on analytics and operating systems
  • Video scripts for a series of solution campaigns
  • Solution briefs: Diamanti and OpenShift, Diamanti and Splunk

Proven Results

With our support, Diamanti was able to launch multiple campaigns simultaneously, pursue new prospects, and manage their marketing resource constraints without losing speed and efficiency. The fourteen deliverables we created are still being used to sustain their efforts to attract attention and build credibility with organizations seeking containerized infrastructure.

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